Blog

A typical sales funnel takes the customer from awareness through to action when they purchase your product or service. It maps out the journey the customer takes as you go through the process of making a sale, from the efforts that you make early on to raise your...

By Helen Weedon, Managing Director, Radical Moves  This year marks the 20th anniversary of my time in the M&E industry so it may surprise you to learn that this was my first ever NAB. It was certainly met with shock from everyone I mentioned it to during the...

As we approach the end of December, many people are preparing for their festive celebrations. The season's significance is deeply personal, rooted in culture, religion, beliefs, and experience, and shaped by family dynamics and circumstances. Christmas is celebrated...

As managing director of Radical Moves Ltd, a PR agency specialising in the fast-paced broadcast and satellite industries, I spend a lot of time speaking to media companies across the broadcast industry about what matters to them, what challenges they face and what...

October saw the first ever Defence in Space event, designed to gather the satellite and defence industry together to discuss current and future challenges. Considering it was the inaugural event, the attendance figures were impressive, I believe there was even a...

B2B and B2C. These two are famous for causing a tonne of confusion in the marketing industry - yet they’re super important to get right. So, what do they actually mean? Is there even a difference?  Yes, and it’s actually a pretty big one. First, though, let’s go...