Our Blog

As we approach the end of December, many people are preparing for their festive celebrations. The season's significance is deeply personal, rooted in culture, religion, beliefs, and experience, and shaped by family dynamics and circumstances. Christmas is celebrated...

As managing director of Radical Moves Ltd, a PR agency specialising in the fast-paced broadcast and satellite industries, I spend a lot of time speaking to media companies across the broadcast industry about what matters to them, what challenges they face and what...

October saw the first ever Defence in Space event, designed to gather the satellite and defence industry together to discuss current and future challenges. Considering it was the inaugural event, the attendance figures were impressive, I believe there was even a...

B2B and B2C. These two are famous for causing a tonne of confusion in the marketing industry - yet they’re super important to get right. So, what do they actually mean? Is there even a difference?  Yes, and it’s actually a pretty big one. First, though, let’s go...

It can be hard to make your presence known at big events. With a seemingly jam-packed event and floor plan can mean that companies, especially the smaller ones, struggle to maximise their presence.  Popular events can create many opportunities for businesses of all...

As a PR and Marketing agency that specialises in broadcast and satellite industries, IBC has such significance for us. In fact, for the last 19 years Helen Weedon, our Managing Director and founder, has attended, only missing it once, because she was giving birth (so...

For those of us in the PR industry, effective content planning is a no brainer. But what does it actually mean and why is it important? Put simply, content planning is what you’re going to post or publish, when, and where you’ll do it. A content plan plays a crucial...

Whether you’re selling a product or providing a service, your reputation is critically important. What you do, what you say, and what others say about you is key to your success. So how do you go about improving your reputation? This is where thought leadership comes...

This year’s Satellite Show promises to be a jam-packed event. Last year we saw the return to something akin to normality. This year, with travel pretty much back to normal for most people, it is likely that the event will be busier than ever. At the same time, there...