Blog
Navigating the Broadcast Revolution: The Crucial Role of Marketing in Today’s Media Landscape
The media & entertainment industry is a crowded place, with audiences increasingly fragmented across an eclectic mix of platforms including television, streaming services, and digital media. Marketers face the challenge of capturing and retaining viewer attention...
IBC 2024: Radical Moves Wrap Up
So that’s it, IBC 2024 is wrapped up for another year and it’s back to business as usual for Radical Moves. As always, we had a jam-packed schedule and from the time we arrived to when we left, the show was a whirlwind of meetings, panel discussions, awards ceremonies...
Radical Moves at IBC 2024: What We’re Most Excited About
IBC is arguably one of the biggest events in the broadcast industry’s calendar, and after months of preparation, it’s finally just round the corner. As a PR and marketing agency specialising in the broadcast and satellite industries, IBC is obviously massive for us,...
Summer of Sports Brings Home the Gold Medal for Innovation
There’s no doubt about it, 2024 is seriously delivering on the sports front. We’ve had the Euros and the men’s T20 World Cup, then the Olympics and Paralympic Games, and still to come is the America's Cup and the women’s T20 World Cup. With so many huge sporting...
AI: Risk versus Reward
On the latest issue of Broadcast Unscripted, the podcast from Radical Moves, we tackled the hot topic of AI for media and entertainment. Interestingly, while AI is often talked about in terms of the potential efficiencies it can deliver, the conversation very quickly...
Satellites: Why We Can’t Live Without Them
Unbeknown to many, satellites play a pivotal role in our daily lives. They power critical infrastructures and facilitate essential day-to-day services that we often take for granted. Satellites are in fact the backbone of the modern, globalised world, enabling global...