The Radical Moves team is once again heading back to IBC, one of the most significant events in the M&E calendar and an event we have been attending since even before Radical Moves was founded in 2007. With many IBCs under our belt, we know a thing or two about getting the most out of it for our clients.
If you are a journalist interested in meeting our clients, you can find this year’s press pack here.
If you are looking for ways we can help you maximise your presence, whether you are exhibiting or just visiting, please read on for our top tips and IBC support package.
IBC is vast, and as such, it can be very easy to get lost in the noise so here are a few tips to help you stand out:
Plan your news early
Journalist get a huge number of press releases in the run up to the event and even more in the few days of the event, all while they are trying to juggle running between meetings. If your news is too close to, or during the show, it will only get published if it is monumentally big. If you can’t issue it sooner, try to send to as many journalist a possible under embargo before the event.
Make sure to direct people somewhere
Don’t underestimate the importance of something as simple as an event landing page on your website. It should have information on what you are showcasing or doing at the event and a way to book meetings (even if just a link to an email address). That way you can direct people there from everything else you do, from your press releases to social media and direct emails.
Plan your social campaigns carefully
If your social feed ends up being a whole list of emails saying “meet us”, it will likely get boring quickly. This will also be very apparent if you’ve been quiet since the last big event. It is important to consider a range of different type of posts in the lead up and give people a real reason to come and see you. When it comes to doing on-site posts, this can often be a challenge as the days get busy. If you haven’t got someone dedicated to that, you might want to consider scheduling at least one post a day before hand so that you can add to that as and when you are able.
Meet the media
It is so important to get face time with the media so they know who you are, what you do, and are more likely to come to you for specific features or run your news. It can be tricky to get their time at events so it will definitely help if you are launching something new.
At Radical Moves, we have experience supporting our clients with their IBC presence, from planning the entire exhibition presence and stand, to supporting with media outreach and everything in-between. We have put together an IBC package to make it really easy for companies to get on board with some pre-show support but this can be scaled up or down depending on your needs. Get in touch to find out more.
Take advantage of our IBC Package:
To help you maximise your exposure at IBC 2024, Radical Moves has put together a package aimed at raising the awareness and profile of your company. The package below is available for £2000. However, if your needs are different we can provide a quote for your requirements.
Media Briefings
- Pitching for briefings with relevant media and analysts.
- Coordinating calendars and booking in meetings.
- Creating and sharing briefing notes with information about any journalists you are meeting.
Press Release Drafting and Distribution
- Advising on news-worthy angles.
- Drafting a press release.
- Issuing to relevant media, including IBC Daily.
Landing page
- Drafting text for a landing page.
- Setting up calendar integration if required.
- Preparing imagery for the page.
- If required (and access granted), updating website with landing page.
Social Media Campaign
- Planning organic social campaign leading up to and during the event.
- Creating engaging graphics for the lead-up.
- If required (and access granted), posting to social channels.