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Authenticity, an attention economy, and quality over quantity: our hot take from Social Media Conference Cymru 

We all know that social media is integral to any communications campaign. And yet, with the goalposts moving so rapidly and the ever increasing number of platforms to post on, how can we truly utilise it for businesses within the satcom and broadcast industries? I...

Reflections on IBC 2025 with Bitmovin, Hibox and Veset

IBC has passed in the same whirlwind of back-to-back meetings, demos and networking events as always. It’s such a frenetic couple of days that it’s often only once people get home and have a chance to collect their thoughts that they can reflect on what they saw and...
agent Ai

Ushering in Agentic AI

Chances are you’ve come across the term Agentic AI in recent months, it seems to be everywhere at the moment, and was certainly one of the new trending terms that kept popping up at IBC. Yet while a lot of tech engineers are mentioning it, most of us mere mortals...
Holiday traditions and what they mean to us at Radical Moves

Holiday traditions and what they mean to us at Radical Moves

As we approach the end of December, many people are preparing for their festive celebrations. The season's significance is deeply personal, rooted in culture, religion, beliefs, and experience, and shaped by family dynamics and circumstances. Christmas is celebrated...

3 Key Trends Shaping the Broadcast Industry Now

3 Key Trends Shaping the Broadcast Industry Now

As managing director of Radical Moves Ltd, a PR agency specialising in the fast-paced broadcast and satellite industries, I spend a lot of time speaking to media companies across the broadcast industry about what matters to them, what challenges they face and what...

Defence in Space

Defence in Space

October saw the first ever Defence in Space event, designed to gather the satellite and defence industry together to discuss current and future challenges. Considering it was the inaugural event, the attendance figures were impressive, I believe there was even a...

B2B and B2C: What is The Difference?

B2B and B2C: What is The Difference?

B2B and B2C. These two are famous for causing a tonne of confusion in the marketing industry - yet they’re super important to get right. So, what do they actually mean? Is there even a difference?  Yes, and it’s actually a pretty big one. First, though, let’s go...

How to get the most out of any event

How to get the most out of any event

It can be hard to make your presence known at big events. With a seemingly jam-packed event and floor plan can mean that companies, especially the smaller ones, struggle to maximise their presence.  Popular events can create many opportunities for businesses of all...

Radical Moves at IBC 

Radical Moves at IBC 

As a PR and Marketing agency that specialises in broadcast and satellite industries, IBC has such significance for us. In fact, for the last 19 years Helen Weedon, our Managing Director and founder, has attended, only missing it once, because she was giving birth (so...