Blog

As managing director of Radical Moves Ltd, a PR agency specialising in the fast-paced broadcast and satellite industries, I spend a lot of time speaking to media companies across the broadcast industry about what matters to them, what challenges they face and what...

October saw the first ever Defence in Space event, designed to gather the satellite and defence industry together to discuss current and future challenges. Considering it was the inaugural event, the attendance figures were impressive, I believe there was even a...

B2B and B2C. These two are famous for causing a tonne of confusion in the marketing industry - yet they’re super important to get right. So, what do they actually mean? Is there even a difference?  Yes, and it’s actually a pretty big one. First, though, let’s go...

It can be hard to make your presence known at big events. With a seemingly jam-packed event and floor plan can mean that companies, especially the smaller ones, struggle to maximise their presence.  Popular events can create many opportunities for businesses of all...

As a PR and Marketing agency that specialises in broadcast and satellite industries, IBC has such significance for us. In fact, for the last 19 years Helen Weedon, our Managing Director and founder, has attended, only missing it once, because she was giving birth (so...

For those of us in the PR industry, effective content planning is a no brainer. But what does it actually mean and why is it important? Put simply, content planning is what you’re going to post or publish, when, and where you’ll do it. A content plan plays a crucial...