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How do you get the most out of a trade show?

Getting the most out of an event

Meeting with your target audience face to face is why people attend events. However, there is so much more to benefit from attending events. It’s a great chance to look at the industry, see who’s doing what, and form great partnerships with other organisations. The press will be at these events to see the latest trends and talk to companies to get their perspective. Attracting the attention of the media and analysts is what we do. So having a PR agency like Radical Moves that specialises in this area will make that much easier.

How to make the most of attending an event

Having gone through the expense of getting to the show, you want to ensure you get the most out of it. If you haven’t got a stand, the options for getting the attention of the press aren’t easy, but a good PR agency will be able to maximise the exposure regardless. Radical Moves will find out which press is there and get in touch to see if they can meet up with you. Depending on your budget Radical Moves will suggest many ways to increase your presence.

How to get the most out of exhibiting at an event

Whether or not you have booked a stand, it is important that you get the most out of your presence at an event. Radical Moves can help, whether that is by offering marketing and PR support such as:

  • Booking briefings with press and analysts

  • Securing speaking slots at the events

  • Creating marketing collateral

  • Planning and creating blog posts in the run up

  • Drafting and issuing event-related press releases

  • Placing articles in event issues of magazines

Equally, we have experience working with clients planning the entire presence so can get involved with any element including:

  • Organising stand builders

  • Designing backdrops for your stand

  • Organising promotional events

  • Logistical tasks such as booking electricity, ordering badges, and keeping an eye on upcoming deadlines

With us helping you get the most out of the show, this frees you up to do what you do best to make the show a success.

We can tie your event together with many other services, such as a well timed press release, social posts, or a magazine feature.