We all know that social media is integral to any communications campaign. And yet, with the goalposts moving so rapidly and the ever increasing number of platforms to post on, how can we truly utilise it for businesses within the satcom and broadcast industries? I...
IBC 2025
Authenticity, an attention economy, and quality over quantity: our hot take from Social Media Conference Cymru
Reflections on IBC 2025 with Bitmovin, Hibox and Veset
IBC has passed in the same whirlwind of back-to-back meetings, demos and networking events as always. It’s such a frenetic couple of days that it’s often only once people get home and have a chance to collect their thoughts that they can reflect on what they saw and...
Ushering in Agentic AI
Chances are you’ve come across the term Agentic AI in recent months, it seems to be everywhere at the moment, and was certainly one of the new trending terms that kept popping up at IBC. Yet while a lot of tech engineers are mentioning it, most of us mere mortals...