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How to get the most out of social media marketing

With more than 15 years of experience growing other companies’ social engagement, we have had the opportunity to see what works and what doesn’t. We have seen many different fads come and go. It is important that you stay true to your values and ask yourself “what is it that we do, that our followers/potential clients want to know about?” and “what do I want to achieve from social media?”

Whilst keeping those two answers in your head, you can start to think about engaging ways to attract people’s attention. Videos can be a great way to do this, but only if there is a purpose. Remember you are trying to get your brand out to those who would benefit from it.

It is also worth following others in your industry, not just your competitors, but other companies that your customers may follow. You can take inspiration from this and put your own spin on some clever ideas. You don’t need to reinvent the wheel, but you can give it a new set of tyres.

How can Radical Moves help with your social media?

Managing a successful social media campaign is time-consuming. By using Radical Moves to run your campaign, you don’t have to worry about writing different messages optimised for each platform. You don’t have to waste time uploading images or brainstorming topics to talk about. We’ll do it all, and you can get on with all the other things you need to do when running a business.

Using Radical Moves to handle your social media

Creating relevant and compelling content that stands out and applies to the broadcast or satellite industry is something we do all the time. We can work independently or with you to support other ongoing marketing campaigns.

By tying your social messages with some of our other services, you can be assured that when an article goes live, or a press release goes out, we will already have your social post planned and ready to go.

We have people in-house that can take care of the graphics, making your posts stand out and ensuring your brand image is on point.

We specialise in the broadcast and satellite industries, so we know what works and what doesn’t. At the same time, we like to bring a unique and different angle to your posts so they don’t get lost in the noise.

How to increase your social followers

This starts with a little bit of research. Who is your target audience? What are they posting about? Start to follow their pages and comment on their posts. Following and tagging relevant companies means pretty soon they’ll be following you right back and engaging with your content. If you haven’t got time to do this don’t worry, Radical Moves can do all of that on your behalf.