Blog

As a PR and Marketing agency that specialises in broadcast and satellite industries, IBC has such significance for us. In fact, for the last 19 years Helen Weedon, our Managing Director and founder, has attended, only missing it once, because she was giving birth (so...

For those of us in the PR industry, effective content planning is a no brainer. But what does it actually mean and why is it important? Put simply, content planning is what you’re going to post or publish, when, and where you’ll do it. A content plan plays a crucial...

Whether you’re selling a product or providing a service, your reputation is critically important. What you do, what you say, and what others say about you is key to your success. So how do you go about improving your reputation? This is where thought leadership comes...

This year’s Satellite Show promises to be a jam-packed event. Last year we saw the return to something akin to normality. This year, with travel pretty much back to normal for most people, it is likely that the event will be busier than ever. At the same time, there...

As we enter a new year, many organisations may be revisiting budgets to plan and allocate resources for the months ahead. A financial plan should be a priority for any business; it ensures resources are being used effectively and efficiently, helps identify and...

In the world of online search, keywords play a crucial role in helping people find the information and products they are looking for. When it comes to your website, incorporating relevant keywords into your content can greatly improve your search engine ranking and...