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A good blog offers short and concise snippets of information or advice that the audience wants to read. Blogs can be used to help you increase awareness of your business, demonstrate your knowledge and expertise, drive traffic to your website, answer common customer questions, and discuss industry trends and challenges. Blogs are an effective PR and marketing tool that can really help to establish your company as the go-to brand in your niche.

However, we live in a scroll culture, and there is a huge amount of content out there, so this can make it difficult to not only grab the reader’s attention, but also to keep it. Here are our 6 top tips to keep people engaged with your blog posts:

1.Have a great title

As people scroll through endless content, a compelling title can make all the difference to whether people click to read on or not. The title needs to show the reader, in an instant, what they will gain from reading the blog. It has got to seem like a worthwhile use of the reader’s valuable time, otherwise the reader will simply skip over or scroll past it.

2.Make your text easy to read

According to available statistics, 43% of people skim read blogs. So how can you keep people interested? It’s really important to break the text up by using techniques like subheadings, bullet points and images. No one wants to read a wall of text in a blog so make it as easy as possible for people to read. A large chunk of text can be enough for people to press close or hit the back button before they even make it past the title.

3.Include relevant images

It is widely accepted that blog articles with images get more views than those without. In social media, you’ll notice that pretty much every post is paired with an image. This is because images help posts stand out and attract attention. As I mentioned before, people love to skim, so including an image can help to attract a reader’s attention. Embracing visual culture and making sure your posts are aesthetically pleasing helps keep people interested in what you have to say. 

4.Keep it interesting and not sales focused

People are pretty savvy at spotting sales pitches these days and aren’t all that interested in reading them. So, it’s best not to post a blog about how great your services or products are. Instead, share your opinions and knowledge because that will make for much more interesting reading. Blog posts needs to be constructive and offer something helpful to the reader. 

Man at desk reading blog

5.Don’t be afraid to make it informal

Blogs are a great way of building rapport with readers. Yes, you need your content to be useful, but an informal delivery can keep it light and engaging. You know what your audiences like interacting with, social media is a great indicator of that. If they engage with chatty posts, a blog is a great place to deliver information. 

6.Don’t worry about too much about length, just make sure it’s good

If you google ‘how long should a blog be?’, you’ll be overwhelmed with the varying answers that’ll come up. Typically, blog posts are between 500 and 1500 words, although some are longer. There’s no point eking out a blog post so that it reaches 1000 words if what you’re writing is just filler. The content needs be engaging, concise and full of good information. People are quick to identify low-quality content that is of no value to them. With so many resources available at their fingertips, readers do not give poor content any second chances. A rambling blog will be closed and forgotten about in seconds. 

These tips should get you on the right track to making sure your blogs are working for your business. As a quick recap, to make your blogs engaging, they need to have a great title to draw people in, be easy to read, be pleasing to the eye, and be concise and interesting.

At Radical Moves, we understand the challenges and opportunities facing the broadcast and satellite industries and can work with you to get your message to the right audience, at the right time. If you want to find out how we can help you make the most out of blogs, get in touch: hello@radicalmoves.co.uk