MainConcept: expanding presence across multiple channels, globally

Radical Moves has helped MainConcept, a company with 30 years of experience and a large SDK library, expand its media presence globally through thought leadership, creative social campaigns and regular trade show support. Results include more speaking engagements at major events such as NAB and IBC and a stronger presence across leading industry magazines.

Goal:
expand presence across multiple channels, globally.

Challenge

With 30 years of experience, MainConcept was looking to grow its pioneering position in the broadcast and media industry. Providing a large and diverse SDK library to big industry names, MainConcept wanted help to transform its marketing and PR strategy and expand its media presence on a global scale.

What we did

• Elevated media coverage and thought leadership with articles, comment opportunities, speaking opportunities, news and ongoing press outreach.
• Created imaginative, engaging campaigns using social media, blogs and articles, with a focus on audience participation.
• Focused on interactive social media elements, including quizzes, polls and infographics, and a push towards targeted metrics growth.
• Provided regular trade show support: show preparation, news distribution and media correspondence for big industry events.

Results

• Increased media presence across leading industry magazines.
• Developed media and press relationships, leading to increased news distribution success.
• Elevated social media presence and following as a result of carefully planned social campaigns and aligned press coverage.
• Increased speaking engagements at major industry events such as NAB and IBC.
• Success across creative campaigns and product launches, leading to increased website traffic and news distribution around key dates.