2024 Radical Moves planned, designed and delivered the launch campaign for Veset AdWise, a cloud-based in-video advertising product that complements Veset's Nimbus cloud playout solution. The campaign earned 16 pieces of coverage, a reach of 26.65k views and a 38% email open rate.
Goal: launch AdWise as a new offering to complement Veset's successful Nimbus product.
Challenge
Since 2011, Veset has focused on delivering a new generation of professional solutions for linear and live channels. With its flagship product, Veset Nimbus, it has built a reputation as one of the leading providers of cloud playout solutions.
With growing demand to monetise content, Veset recently identified new sectors and markets for its products. Expanding into the ad-insertion market, it developed a new ad tech product and wanted to launch AdWise as a new offering to complement Nimbus. Veset AdWise is an innovative cloud-based solution designed to transform live broadcasting through in-video advertising.
What we did
Radical Moves planned, designed and delivered the launch campaign for the new product, including press releases, blogs, a product landing page, newsletters, campaign creatives, social media, a webinar and placed articles.
Working alongside the Veset team, we created the 'AdWise Owl', which featured in a series of teaser posts on social media, as well as blogs and newsletters, to give the new product its own brand identity.
Results
The campaign featured earned, owned and shared media.
- Email open rate of 38%, with 134 clicks.
- 16 pieces of coverage.
- Featured in Broadcast Tech, TVB Europe, NewscastStudio, Advanced Television and Broadcast Bridge.
- A reach of 26.65k views.
- 7 backlinks.
- Nine social posts, with 1,889 impressions, 54 clicks, 73 likes and 21 reposts.
"It is a pleasure working with our friends at Radical Moves. Their extensive network is invaluable to us and their assistance with event management, prior, during and after industry shows is amazing."