Veset: generating awareness and driving growth since 2020

Radical Moves has supported Veset since 2020 to expand its industry presence and drive sales of its cloud playout solutions, including PR around its acquisition by PLAY, Inc. and the launch of a new in-video ad-insertion platform. Results include a stronger presence in leading industry magazines, speaking appearances at NAB and IBC, and multiple award nominations and wins.

Goal:
generate awareness and drive growth.

Challenge

Veset began working with Radical Moves in 2020, looking to expand its industry presence and drive sales of its cloud playout solutions. We have since supported Veset with PR around its acquisition by PLAY, Inc., a shift in focus brought about by the change of ownership, and the launch of a brand new in-video ad-insertion platform.

What we did

• Elevated media coverage and thought leadership with ongoing press outreach and opportunities for opinion articles, comments and speaking.
• Planned and delivered creative campaigns for the release of multiple product enhancements and the new product, Veset AdWise.
• Provided regular trade show support: show preparation, news distribution and media correspondence for big industry events.
• Identified awards and submitted entries.
• Monitored and developed Veset's presence across a variety of social media platforms.

Results

• Increased media presence across leading industry magazines since 2020.
• Developed media and press relationships, leading to increased news distribution success year on year.
• Increased industry appearances and pre-arranged speaking arrangements at major industry events such as NAB and IBC.
• Multiple award nominations and wins across entries since 2020.
• Significant increase in social media followers and engagement.
• Success across creative campaigns and product launches, leading to increased website traffic and news distribution around key dates.